No Ego Challenge
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Charity begins in Cumbria for Urban Challenge

Posted on: 28th April 2013

Local charities from around Cumbria are joining the fun in the UK’s first No Ego Urban Challenge to raise money for good causes around the county.

We are encouraging teams to join forces, dress up and get ready to take on the 10K course full of gruelling obstacles, mud, water, sweat and (hopefully not too many) tears.  The race is not for the feint hearted and is a test of strength and stamina; however a great opportunity for people to raise cash for local good causes and charities that matter to you

We have teamed up with local radio station CFM as our media partner, who is enlisting teams to run the challenge in aid of their charity Cash for Kids.  Cash for Kids provides a helping hand to disabled and disadvantaged children in Cumbria & South West Scotland.  Each year they raise thousands of pounds which enable them to deliver initiatives for sick and underprivileged children in our communities, to benefit local children and give the neediest a better and brighter future. 

Di Campbell from CFM Radio’s Cash for Kids comments, “We are looking forward to getting involved in the No Ego Challenge and raising lots of money for local children. What’s raised locally, stays locally, so I’m still working on convincing the staff at CFM to put a team together, but we have lots of supporters in the area, who have raised money for our charity in the first No Ego Challenge in Penrith and I’m positive we can raise lots of money to help children in our area.”

We are excited that the CFM crew will be on hand on the day helping add some atmosphere to the event and race HQ as well as raising lots of money for this very worthy cause.  Courage the Cat will also be on hand for welcoming weary competitors over the finish line.

As well as CFM Radio’s Cash for Kids, we have been receiving entries from teams raising money for other charities across the county including Eden Valley Hospice and the Olivia Story Trust.  Eden Valley Hospice is a charity dedicated to providing specialist care to adults from the local area and children throughout Cumbria, as well as caring for their families, friends and carers. 

Olivia Story contracted meningococcal septicaemia when she was 2. Her organs failed and she was very close to death, her heart stopped and her parents thought they had lost her. 3 of her limbs turned black and were amputated to save her life. Fortunately she survived. Olivia's trust was set up to help her family buy the very expensive limbs and equipment Olivia needs.

Fundraising for events like this can have a significant impact on individual charities whose operating costs run into hundreds of thousands of pounds a year. We not only want to help our partner charities, but encourage other charities, organisations, businesses and clubs to join in and get teams together to help raise lots of money.  By entering a team the entry fees are reduced by up to 28% depending on the number of people per team and entry date.  Competitors also receive a 50% discount on a second race in 2013.