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No Ego Challenge launches in Cumbria

Posted on: 3rd September 2012

After living in the USA for over ten years, businessman Brian Lee has returned to his Cumbrian roots to develop the No Ego Challenge; a series of gruelling ‘mud’, ‘beach’ and ‘urban’ obstacle runs that are designed to push competitors to the max.

The 10K ‘No Ego Challenges’ are not for the feint hearted and will test competitor’s stamina, strength and agility. The first challenge race will take place on Saturday 20th and Sunday 21st October 2012 around the grounds of Greystoke Castle, near Penrith. The first ever No Ego ‘Mud’ Challenge will be one of the toughest ‘mud’ challenges in the UK, with 25 gruelling obstacles including 'The Mangle', 'Scafell Pike', 'Tunnel of Mud' and 'Getting Tyred'. Based on a muddy 10k army assault course, the No Ego ‘Mud’ Challenge is by far the toughest, muddiest and testing on the circuit.

Originally from Cockermouth, Brian moved to Illinois with his family in 2002, where he worked in the construction industry. Whilst living in the USA, Brian and his wife were involved in running a series of successful soccer tournaments and Brian was also often involved in some of the challenge races that are popular in America.

Since returning to the UK, Brian wanted to pursue his love of keeping fit and bring his knowledge of construction and event management together. This has resulted in developing the No Ego Challenge brand. After seeing the popularity of challenge and adventure racing in the U.S, Brian felt there was the opportunity to develop further races in the UK; and particularly the beach and urban races, which are so popular in the USA, but unheard of in the UK. Over time Brian hopes the brand will grow and No Ego Challenge races will become as popular as they are in America.

“I am very excited about the first No Ego Challenge at Greystoke Castle and hope it will be the first in a series of challenges throughout the UK. Mud races are becoming more popular in the UK and I am really keen to develop the Beach and Urban No Ego Challenges; which will see a completely new type of adventure racing in this country. We are currently talking with various promoters across the UK about putting on the first No Ego Beach Challenge and No Ego Urban Challenges, so watch this space.” comments Brian

Not only are challenge races a great way to keep fit, but they are a fun alternative to the usual 5 & 10K races and marathons that are quite main stream in the UK. Where No Ego Challenge races are different is that although there is a competitive edge, the No Ego Challenge is simply about trying to complete the race and cross the finish line. People are asked to leave their ‘Ego’ at home, get muddy, wet and sweaty whilst having fun...on their own, or in a team.

“The way that the No Ego Challenge differs from other races is that the challenge is not to win the race, but to simply complete it. We encourage people to work as a team, help each other over the obstacles and enjoy the camaraderie of taking part in this new type of adventure race. There are chipped timed waves for competitors if they wish, but the majority of people will do the race for fun, to raise money for charity or for personal achievement.”

Anyone can run a No Ego Challenge as long as they are fit and healthy. The race at Greystoke Castle is open to anyone over the age of 18, both men and women. All adventure races have a common goal, the promotion of fitness and healthy outdoor activity. All racing, including road, cross country and triathlons test a competitor and require training. Adventure racing takes this one step further and requires all over body conditioning. Once people have raced in an adventure race, ordinary road racing seems boring.

To enter the first No Ego Challenge on 20th and 21st October competitors must register online by midnight on 15th October 2012.

Registration is initially for Saturday 20th October for which there are limited numbers; once this date has reached capacity registration will open for Sunday 21st October.

Entry to the No Ego ‘Mud’ Challenge is £55. Discounted ‘early bird rates’ are offered for those eager competitors who can’t wait to get stuck in to training; register before September 17th for a reduced fee of £45 and before October 8th for a reduced fee of £50.